When you think of Canada, you probably don’t immediately think of graphic design. We’re known for big, beautiful outdoor spaces, winter, hockey, and friendly people. Back in the 50’s & 60’s however, the ‘great white north’ was a world leader in graphic design.
As a relatively young country, Canada was forging its own culture and self-identity in the mid 20th century. Logos and visual icons that have become institutions and a part of our daily lives were created during this time. This era was highly influential in not only how we view ourselves, but also the world’s perception of our nation.
Exploring Canada’s graphic design past is a new crowdfunding campaign, raising $80,000 for a high quality video documentary. At the time of writing this, they’re already well over half-way to their funding goal with 25 days still to go. The execution of the project looks very impressive and the team, led by director Greg Durell, has already been working on this project for 5 years. The project also nicely coincides with the country’s 150th birthday.
Canada has a lot of design talent that often doesn’t get noticed in other parts of the world, so it’s great to see some celebration and exposure. Maybe this will help spark a resurgence in terms of Canadian design identity and branding.